47th Winter Fancy Food Show SUGIMOTO SHIITAKE Special!

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47th Winter Fancy Food Show SUGIMOTO SHIITAKE Special!

SUGIMOTO SHIITAKE IS EXCEPTIONAL!
1) The Best Tasting & Textured Shiitake come from Takachiho grown naturally on Japanese Sweet Oak.
2) 600+ Local families grow their Shiitake using a 1,000-year-old sustainable cultivation tradition
3) Contains powerful Umami & Adaptogen, Highest VitaminD & Reduces Salt Use
4) Promotes a Circular Economy & Way of Life
=> bridging traditional heritage in a modern global society
5) Agro-business cannot copy

1) The Best Tasting & Textured Shiitake come from Takachiho grown naturally on Japanese Sweet Oak.

Japanese Sweet Oak provides the best Shiitake growing medium. Our Shiitake slowly absorb minerals & moisture on Japanese Sweeet Oak logs in the unique micro-climates of Takachiho. This mountainous region is cooler and receives less rain and more fog than other areas.

Our location in Takachiho is in the Middle of Kyushu and grows the most Japanese Sweet Oak in Japan.
Takachiho-go is also the oldest recorded growing region in Japan, where Shiitake have been growing wild since ancient times.

During autumn and winter, a sea of clouds forms every morning, and the shiitake mushrooms are blessed by the surrounding fog, intensifying their sweet taste.

Best Tasting, Healthy & Safe. Our Shiitake amps up the taste of all cuisines!

2) 600+ Local families grow their Shiitake using a 1,000-year-old sustainable cultivation tradition

Over 600 local farmers using a 1,000-year-old cultivation technique ensure: i) 100% oak regrowth and ii) regular thinning, which increases undergrowth biodiversity, and CO2 absorption while reducing erosion and improving water quality.

To minimize risk, we buy each farmer's complete Shiitake harvest upfront and in cash. The growers face an aging issue; some require our help with their hard labor. We will provide direct assistance and work with our local disability organization to provide additional support. The Japanese Government awarded us the 2020 Sustainability Award.

Our growers are dedicated to harvesting the best quality shiitake while promoting a local way of life and heritage. The growers cut wild oak trees into logs and cure the logs before introducing shiitake spawn for a two-season harvest. The logs will last 5-7 years before they are replaced, and the wild oak grows back naturally in 15 years. The periodic cutting of trees helps promote better plant undergrowth and water quality. Growers carefully tailor their harvest to meet different weather and micro-climates conditions. Our Shiitake depends on a strong local community harnessing and protecting the powers of nature. Our growers take tremendous pride in producing the best-tasting & highest-quality Shiitake.

Our Sustainability Initiatives <= Click!

3) Contains powerful Umami & Adaptogen, Highest VitaminD & Reduces Salt Use

Only Dried Shiitake, not fresh & most other natural foods, contain a powerful 3rd Umami, Guanylate (ours 6X vs. other similar Chinese products). Guanylate is strengthened when Shiitake mushrooms are grown naturally & slowly with little moisture.

The Japan Forest-based Products Association website, a Japanese semi-government organization related to the MAFF, has also investigated and reported on the benefits of dried Shiitake mushrooms.

Key Findings:
1. Promotes bone growth
2. Lowers cholesterol and blood pressure
3. Inhibits of platelet aggregation
4. Provides antioxidants
5. Inhibits liver damage
6. Inhibits tumor formation
7. Helps prevent influenza

In-factory UV-B drying process increases the Vitamin D content (the highest of all-natural foods) while preventing foreign contaminants. Our Shiitake has Organic & Kosher certifications.

Our Forest-grown Shiitake are pesticide and chemical-free, which unfortunately increases the risk of spoilage.

To lock in freshness and quality, the Shiitake is first hot-air dried within 6 hours of harvest by the growers themselves. After, we use a second drying process at the factory with far-infrared rays and UV-B.

Our process reduces moisture by <9% (vs. competitors' 12-15%), ensuring to provide and preserve the highest quality.

The Umami of Shiitake cannot be fully produced by sun-drying alone. For this reason, Growers used a second wood-fired and charcoal-fired drying in the past. SUGIMOTO's original far-infrared drying process is a modern innovation to improve Dried Shiitake's taste, texture, quality, and health benefits.

Moisture content is the most important element in controlling the quality. If it is not kept dry as possible, the flavor and quality will quickly deteriorate.

Our company has achieved zero insect eggs using only heating and sorting techniques. We are the only company in the world that has received kosher certification for its pesticide-free Forest-grown Shiitake.

4) Promotes a Circular Economy & Way of Life
=> bridging traditional heritage in a modern global society

5) Agro-business cannot copy

The best quality Shiitake requires intensive tailoring to produce the optimal blend of flavor, texture, and health benefits. Our growers take great pride in selection plots that maximize sunshine, shade, moisture, and wind exposure to slowly nurture their mushrooms. Moreover, they also make fine adjustments depending on changing weather patterns by providing more shade, moving the log positioning, adjusting the harvesting, and needing to dry within 4 hours after picking. All without adding chemicals, fertilizers, or direct watering. The local cultivators understand the need for different timings to cut the trees, aging the trees before cutting into smaller logs, and when to innoculate the logs with Shiitake spawn. This type of tailoring is time-consuming and small lot of detailed work is not suited for the mass production approach of larger agro-business.

5) Dried Shiitake contains a powerful, lesser-known 3rd Umami

Dried Shiitake boosts the powerful safe Natural Umami with or without adding a Shiitake flavor. Lab-produced MSG adds a standard manufactured, bland, and sometimes harsh Umami taste. Forest-grown Shiitake brings out a dynamically deep Natural Umami for each food ingredient.

Shiitake produces a unique Umami boosting ingredient called Guanylate, which interacts with the natural Umami or Glutamates in all foods.

The original Umami of each ingredient, such as tomatoes, carrots, dairy products, meat, and seafood, is further amplified. Each food element becomes rich in Umami, creating an elegant symphony of flavors.

Our tongues have receptors that detect the 5th Taste of Umami, causing us to taste the Umami of Glutamate with an even deeper flavor with the presence of the Guanlyates of Dried Shiitake.

Dried Shiitake can add a gentler, subtly earthy flavor and is much more nuanced. By adjusting the amount of Shiitake Powder, you can increase or decrease the amount of the Shiitake Taste you want to include in your dishes while still amping up Umami.

Discover the difference between a flat harsher Umami taste of artificial MSG and a distinctive harmony of Natural Umami flavors from Shiitake powder.

Only dried and rehydrated Shiitake produce Guanylate, a natural Umami booster.

6) Drying makes it taste better.
Shiitake is a mushroom that tastes better dried than fresh. Shiitake's drying and rehydrating process crush its cell membrane and produce the rare Guanylate, which boosts the Umami taste of other ingredients. The rehydrated water becomes a broth/"Dashi," which can be used in many different ways to improve the flavor and Umami taste of foods.

Most other (especially from China) rehydrated dried Shiitake broth cannot be used as a Dashi. The taste is too harsh and the chemicals and bleaches used to clean and whiten their mushrooms can be unhealthy.

7) Boosts the natural Umami of other ingredients
When Glutamate enters the Umami receptors on the tongue, we feel the Umami taste. Guanylate closes the Umami taste receptors to feel the Umami taste longer and stronger.
Glutamate is abundant in various foods, but Guanylate is only found in very few foods, such as dried Shiitake mushrooms.